万科对标策略:紧跟领先者

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杰克·韦尔奇说:“抄袭是合法的,因为它倡导一种精神。”同样任何一个成功企业的发展,无不经历从学习(模仿)到超越(创新)的过程。早在上世纪70年代,美国施乐公司成为日本复印机大战的受害者,经营困难。幸运的是,“新施乐运动”使它重生了。这个运动的基本思路就是:如果企业能学习竞争对手或其他企业的最佳做法,那么它也能成为最佳企业。这种方法就是标杆管理。根据美国贝恩咨询公司2003年全球竞争报告,标杆管理已经成为最为广泛应用的管理方法之一。对标的快乐就在于,不是找对手的缺点打败对手,而是向对方的优点学习。发现并找到一个足够强大并且能够给你带来竞争“快乐”的对手,在比较自己和对手的过程中,不断提高自己的竞争力,这是企业值得一试的方法。 Jack Welch said: “Plagiarism is legal because it advocates a spirit.” “The same is true of any successful business, going through a process of learning (imitation) to beyond (innovation). As early as the 70s of last century, the United States Xerox became the victim of Japanese copier wars, operating difficulties. Fortunately, ”New Xerox Movement“ has brought it back to life. The basic idea of ​​this movement is that if an organization can learn best practices from its competitors or other businesses, it can also become the best organization. This method is benchmarking. According to the 2003 Bain & Company Global Competitiveness Report, benchmarking has become one of the most widely used management approaches. Happiness is the subject of the subject, not to find the shortcomings of opponents to defeat, but to learn from each other’s strengths. Discovering and finding a competitor that is strong enough to bring you competition, ”happy", is a worthwhile way for businesses to constantly improve their competitiveness in comparing themselves and their opponents.
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