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本文以拉萨瑞吉度假酒店为例,从携程网选取了近三年来的游客点评数据进行分析,从而发现存在的问题,为该酒店进一步提升服务质量提供参考。当前,越来越多的游客选择从网络了解和传递信息,游客在体验酒店服务质量之后所做出的发自内心的评价,不仅可信度较高,而且也为别的游客是否选择该酒店提供了间接的参考。一、瑞吉酒店服务质量评价(一)瑞吉酒店简介瑞吉酒店属拉萨为数不多的五星级酒店之一,位于古老的八廓街地区,交通便利,酒店不仅拥有精美
In this paper, we take the St. Regis Lhasa Resort as an example. We have selected Ctrip.com’s tourist review data from the past three years for analysis to find out the problems and provide reference for the hotel to further improve its service quality. At present, more and more tourists choose to understand and transfer information from the internet. The heartfelt evaluations made by visitors after experiencing the quality of hotel services are not only highly reliable, but also whether other tourists choose this hotel. Provides an indirect reference. I. Evaluation of St. Regis Hotel Service Quality (1) St. Regis Hotel The St. Regis Hotel is one of the few five-star hotels in Lhasa. It is located in the ancient area of Barkhor Street.