在以市场需求为导向的今天,产品销售已成为企业经营的最关键环节。它既决定产品价值的实现,又决定企业经营的发展方向。建立销售网络,实现产品的网络营销,为企业的发展打下坚实的基础,是摆在现代中小企业面前的紧迫任务。在市场经济条件下,谁拥有遍布各地的销售网络,谁就拿到了走向辉煌的金钥匙,谁就掌握了市场竞争的主动权。销售网络是由生产企业、总经销商、二级批发商和零售商组成的销售体系,它是 Today, guided by market demand, product sales have become the most critical part of business operations. It not only determines the realization of product value, but also determines the direction of business development. Establishing a sales network to achieve product network marketing and lay a solid foundation for the development of enterprises is an urgent task placed before modern SMEs. Under the conditions of a market economy, whoever has sales networks all over the country, anyone will get the golden key to brilliance, and everyone will have the initiative in market competition. The sales network is a sales system consisting of production companies, general distributors, secondary wholesalers, and retailers. It is