近几年,产品的同质化、渠道的扁平化、监管的趋严化、企业的重组化是兽药行业不变的主题。经销商群体早已度过快速成长期,面临分化、转型的痛楚之中。在经销商层面,不管是过去单纯做批发,还是成立技术门诊,亦或是成立销售运营公司直接运作终端猪场,都感觉到了行业 In recent years, the homogenization of products, the flattening of channels, the tightening of supervision and the reorganization of enterprises are the main themes of the veterinary drug industry. Reseller groups have already passed the rapid growth period, facing the pain of differentiation and transformation. At the dealer level, whether in the past simply to do the wholesale, or the establishment of technology clinics, or the establishment of sales operations directly operating terminal farms, have felt the industry