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如何看待外部资源、如何看待内部资源,如何协调各种可以利用资源之间的关系已经成为企业管理者面对的现实问题。在《竞争优势》一书中,迈克尔·波特把企业放在一个价值系统的链状结构里来分析它的竞争环境和对策,而中国的企业管理实践者也正在用这样的思路来思考企业竞争的现实问题。唐轲先生是来自IT企业的企划部门的年轻人,他对中国IT企业经营管理、市场营销理念的思考更多的来自现实,所以更有借鉴意义,这里推荐他关于“协同”竞争的文章,期待着引起企业管理人员的思考和讨论。
How to look at external resources, how to look at internal resources, and how to coordinate the various relationships that can be used have become real issues faced by corporate managers. In the book “Competitive Advantage”, Michael Porter puts the company in a chain of value systems to analyze its competitive environment and countermeasures, and Chinese business management practitioners are also using this line of thinking to think about companies. The reality of competition. Mr. Tang Hao is a young person from the planning department of IT companies. His thinking on the management and marketing concepts of Chinese IT companies comes from reality more, so he has more reference significance. Here he recommends articles on “cooperative” competition. We are looking forward to the thinking and discussion of corporate managers.