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阐述了利基战略是适用于中小出版社的成长战略;探索了中小出版社怎样才能实现利基战略,以及如何构建各种壁垒,逐渐形成持久的竞争优势。
It explains that the niche strategy is a growth strategy that is suitable for small and medium-sized publishing houses. It explores how small and medium-sized publishing houses can achieve niche strategies and how to build barriers to a gradual formation of a lasting competitive advantage.