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2012年上半年拖拉机市场出现下滑,是行业公认的事实,特别是对于73.5kW(100hp)以下的拖拉机市场,上半年一直都没有太好的表现。然而,乐星农业装备(青岛)有限公司(以下简称“乐星农装”),这样一家在中国以40.4～73.5kW(55～100hp)段拖拉机为主打产品的韩国企业,到中国也仅仅5年时间,真正开始大批量销售拖拉机还不到3年,2012年上半年却完成了相当于2011年全年的销量。尽管如此,乐星农装依旧保持着韩国企业特有的低调,在拖拉机市场上,依旧不张扬、不显山露水,但却赚足了用户的口碑。是什么让这家韩国企业迅速立足中国?日前,
The tractor market downturn in the first half of 2012 was a fact recognized by the industry, especially for the tractor market below 73.5kW (100hp), which did not perform very well for the first half of the year. However, Lok Sing Agricultural Equipment (Qingdao) Co., Ltd. (hereinafter referred to as “Lok Man Farm”), a Chinese company that sells mainly 40.4-73.5kW (55-100hp) tractors in China, In just five years, it took less than three years to actually start mass-selling tractors. In the first half of 2012, sales equivalent to 2011 full year were completed. Despite this, the music star farm still retains the unique low-key Korean companies in the tractor market, still not publicity, not significant, but pocketed the user’s reputation. What makes this South Korean company quickly based in China? Recently,