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奶球(Milk Duds)是美国史维哲·克拉克公司(Swilzer Clark)的产品,有着青少年“电影糖果”(即看电影时吃)的盛名。但公司想拓展生意,将更年轻的消费者包括进来。于是,公司开始重新寻找品牌定位。任何定位计划的第一步就是深察潜在顾客的心理。谁是潜在顾客?调查指出最佳的
Milk Duds is a product of Swilzer Clark of the United States and has a reputation for being a youngster of “movie candy” (ie, eating while watching movies). But the company wants to expand its business to include younger consumers. As a result, the company began to look for brand positioning again. The first step in any positioning plan is to inspect the potential customer’s psychology. Who is a potential customer? The survey indicates the best