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据《中国报业》2014年第二期刊文:报网融合的压力和动力,显然来自纸媒传播力的式微,表现为读者的流失。人们已经习惯于从手机上接受最新的资讯,节奏以分钟计,使得日报的新闻传播功能变得无意义、无价值。原有的内容采编——发行——广告模式全方位势弱,即便是理论上尚能自控的采编领域,也因为无版权保护,影响了原创内容的积极性,这势必影响报纸的核心价值。由此报网融合的目标就是利
According to the second issue of China Press, 2014, the pressure and motivation for the integration of the newspaper network apparently comes from the modest decline of the media coverage of newspapers and newspapers, which shows the loss of readers. People are accustomed to receiving the latest information from their mobile phones and their tempo is measured in minutes, making the daily newspaper’s news distribution meaningless and worthless. The original content editing - distribution - advertising mode all-sided weakness, even in theory can still control the field of editing, but also because of copyright protection, affecting the enthusiasm of the original content, which is bound to affect the core values of the newspaper. This newspaper is the goal of network integration is Lee