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由王振江和张玉珍教授编著的《企业走向市场技艺与实务》一书,系统地提出并论述了企业家创新行为和企业技术创新理论。该书在理论上推进了我国管理理论学科建设,在实践上可以指导企业经济发展和素质的提高,从而推动我国社会主义市场经济的发展。该书主要特点简介如下: 1.突出核心主题。这是一本以经济建设为中心、以企业走向市场为热点问题的应时实用之书。企业是经济发展最基础、最活跃的细胞。可以说,企业真正成为推动经济发展主体之日,就
By Wang Zhenjiang and Professor Zhang Yuzhen edited “business to the market skills and practice” a book, systematically put forward and discussed entrepreneurship innovation and enterprise technology innovation theory. The book in theory advances the discipline of management theory in our country, in practice can guide the economic development and improve the quality of enterprises to promote the development of China’s socialist market economy. The main features of the book are as follows: 1. Highlight the core topics. This is a timely and practical book that takes economic construction as the center and enterprises to the market as the hot issues. Business is the most basic economic development, the most active cells. It can be said that enterprises have really become the main body to promote economic development, it