随着电视媒体竞争的日趋“惨烈”,品牌营销作为一种新的营销方式对于电视媒体聚合受众注意力,提高收视率,提升品牌美誉度,具有十分重要的意义。东南卫视立处海峡西岸,围绕着大策划、大制作、大品牌、大活动,打造海峡品牌,探索了一条符合频道特点的品牌营销之路。策略一:海峡特 With the increasingly “tragic” competition in the television media, brand marketing as a new marketing method is of great significance to the television media to aggregate audience attention, increase ratings and enhance brand reputation. Southeast Satellite TV is located in the west bank of the Strait, around the big planning, big production, big brands, big activities, to build the Straits brand, to explore a channel in line with the characteristics of brand marketing. Strategy One: Straits special