物流对于每一个组织的成功都是至关重要的。过去只是把物流看做一种重要的幕后活动,而现在认识到物流也是一种创造顾客价值和忠诚度的战略工具。像沃尔玛、可口可乐、耐克等大公司都把成功归因于他们全球化的物流系统。他们已经认识到,整合组织内的各种活动、与供应商建立稳固的关系、与物流服务提供者的合作,这些对于通过物流来建立竞争优势都是至关重要的。 Logistics is crucial to the success of every organization. In the past, logistics was seen as an important behind-the-scenes activity, and now it is recognized that logistics is also a strategic tool for creating customer value and loyalty. Big companies like Wal-Mart, Coca-Cola and Nike attribute their success to their global logistics system. They have come to realize that consolidating the various activities within the organization, establishing solid relationships with suppliers, and working with logistics service providers are crucial to building competitive advantage through logistics.