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随着生产方式和生产力的发展,传统的视觉传达日渐不能满足人们的需求与信息化发展的要求。在这样的时代背景下,先后诞生了视觉传达与新媒体。新媒体的诞生在使得人们获取信息的手段发生改变,使得信息的传播方式发生改变的同时,对视觉传达设计的发展也产生了深刻的影响,本文主要探究的就是视觉传达设计在新媒体影响下的发展趋势。
With the development of production methods and productivity, the traditional visual communication can not meet the needs of people and the development of information technology. In this era of background, has given birth to the visual communication and new media. The birth of new media has made a profound impact on the development of visual communication design while making people’s access to information changed. As a result, the way of information transmission has changed, and the development of visual communication design has also had a profound impact. This article mainly explores the visual communication design under the influence of new media The trend of development.