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近年来,随着旅游业的迅速发展,全国掀起了乡村旅游热潮,村落成为旅游开发的重点。如何正确、妥善地处理旅游开发与村落利益相关者的关系关乎乡村旅游的可持续发展。因此,本文拟以四川绵竹年画村为例,探讨旅游目的地村民对旅游开发的影响的感知,进一步明确村民对旅游的态度及诉求,从而为年画村的旅游开发与当地村民和谐相处以及民俗文化的传承和保护提供参考。
In recent years, with the rapid development of tourism, the country has set off a rural tourism craze, and the village has become the focus of tourism development. How to correctly and properly handle the relationship between tourism development and village stakeholders is related to the sustainable development of rural tourism. Therefore, in this paper, Mianzhu New Year Pictures Village in Sichuan is taken as an example to explore the perceptions of the impact of tourism destination villagers on tourism development and to further clarify villagers’ attitudes and appeals to tourism so as to develop the tourism in New Year pictures in harmony with local villagers and folk culture Provide reference for the inheritance and protection.