许多营销人在市场竞争中败北,往往和其营销思维有关,突出表现为对于新的市场机会第一看不见,第二看不起,第三看不懂,第四来不及。具有良好营销思维的人,在市场上别人没想到的事,他想到了;别人想到的事,他做到了;别人做到的事,他能换种方式去做。从而永立市场竞争的潮头。建立一门包含东方商业思想和智慧的营销思维训练课程,深度发掘学生的营销思维潜能,有效实现对学生的营销思维进行系统培养。 Many marketers in the market competition defeated, often related to their marketing thinking, prominently manifested as the first new market opportunities can not be seen, the second look down, the third can not read, the fourth too late. He has thought of the things that others have not thought of before, what he did, and what others did, he could do it differently. Yong Li market competition thus tide. Establish a marketing thinking training course that includes oriental business ideas and wisdom, explore the potential of students ’marketing thinking in depth, and effectively implement the systematic cultivation of students’ marketing thinking.