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目前都市报的发展成为学界与业界关注的一个焦点。都市报成为当今报业集团旗下创收的一支生力军,甚至报业集团的利润来源绝大多数都是由都市报报种的创收。但是都市报始终未能摆脱报业集团的“母体”而独立发展与生存,甚至在同质化竞争中屡被出局的现象层出不穷。因此,探索都市报的开创先锋华西都市报在经营管理中的创新点对探索都市报的生存之路有积极的现实意义。在理清发展思路的同时,也为同质化竞争环境下的都市的提供一些经验借鉴。
At present, the development of metropolitan newspapers has become a focus of academic and industry concerns. Metropolis Daily has become a new force in the newspaper group’s revenue generation, and even the newspaper industry group, the vast majority of the source of profits are reported by the Metropolis newspaper revenue. However, the Metropolis Daily has not been able to get rid of the “motherhood” of the newspaper group for an independent development and survival even after repeated exoduses in the homogenization competition. Therefore, to explore the pioneer of Metropolis Daily Huaxi Dushi Bao in the management of innovation in the city to explore the survival of the newspaper have a positive and practical significance. In clarifying the development of ideas, but also for homogenous competition in the city to provide some experience to learn from.