一、“数据分析”魅力无穷美国零售巨头沃尔玛在对顾客的购物行为进行分析时发现,顾客“跟尿布一起购买最多的商品竟是啤酒”。针对这一现象,沃尔玛对消费数据进行了调查分析,而分析的结果揭示了隐藏在“啤酒与尿布”背后的美国人的消费行为倾向——美国的太太们经常叮嘱丈夫为小孩买尿布,一些年轻的父亲下班后到超市购买尿布时,其中30%～40%的人同时也会为自己购买啤酒. First, “data analysis ” infinite charm American retail giant Wal-Mart in the analysis of the customer’s shopping behavior found that customers “with diapers to buy the most goods actually was beer ”. In response to this phenomenon, Wal-Mart conducted a survey on consumer data, and the results of the analysis revealed the propensity of Americans to hide behind the “beer and diaper” - the wives in the United States often told her husband to buy diapers for children When some young dads purchase diapers from supermarkets after get off work, 30% to 40% of them also buy beer for themselves.