人们也许不知道,现任墨西哥总统的毕森特·福克斯之所以能取得巨大成功,得益于他卓越的推销才华。福克斯原先不过是可口可乐公司的一名普通的推销员。在总结自己的成功经验时,福克斯说:从推销自己到推销商品,再到推销一个国家,这中间没有多少根本的区别。 People may not know, the incumbent of the Mexican president’s Vicente Fox was able to achieve great success, thanks to his excellent marketing talent. Fox was originally just an ordinary salesman for Coca-Cola. In summing up his successful experience, Fox said there’s not much difference between selling itself and selling a country.