企业文化建设是事关企业生存、发展的大事。随着社会的发展,作为与企业相伴而生的企业文化这一客观现象也有了新的内涵。优秀的企业文化,能够带动员工树立与组织一致的目标,能为员工营造一种积极的工作氛围,还会对企业的绩效产生强大的推动作用。因此,如何切实加强企业文化建设,是搞好企业必须深入研究的问题。 Corporate culture is related to business survival and development event. With the development of society, there is also a new connotation of the objective phenomenon of corporate culture as the accompanying enterprise. Excellent corporate culture, can lead employees to set goals consistent with the organization, to create a positive working atmosphere for employees, but also a powerful impetus to the performance of enterprises. Therefore, how to conscientiously strengthen the building of enterprise culture is a problem that enterprises must study in depth.