一、经营市场日益“全球化”面对快速形成的全球市场,一批跨国公司从过去的跨国经营迅速转向全球经营,以全球资源参与全球市场的竞争。二、经营业务趋于“服务化”面对新的更大的全球市场、新的更加强大的竞争对手,为了取得竞争优势,跨国公司不得不把主要力量集中到利润空间最大的核心业务和价值链的核心环节上,这也被称为“归核化”。加之科技的发 I. Increasingly Managing Markets “Globalization ” Faced with the rapidly emerging global market, a number of multinational corporations have rapidly shifted from past multinational operations to global operations and are participating in the global market with global resources. Second, business operations tend to “service ” In the face of a new and larger global market, new and more powerful competitors, in order to gain a competitive edge, multinational corporations have to focus their efforts on the core business with the largest profit margin And at the heart of the value chain, this is also known as “refocusing ”. Coupled with the technology hair