特许加盟是目前休闲服装运营的主要方式,然而在容量巨大的中国市场,却没有哪个品牌借此获得全国市场的成功。这难免不令人质疑加盟的内涵——在全国所有县级以上城市的黄金商圈,几乎都可以找到一些休闲服装品牌的专卖店。从加盟经营的表面看,市场表现得有声有色,可是在实际内涵上却没有新的经营思想和不断进步的服装文化,有的只是无序的竞争和毫无差异的简单抄袭。在没有真正的品牌差异、细分市场差异,文化和服务差异的情况下,恶性竞争势必占据 Franchise is currently the main mode of operation of casual clothing, however in the huge capacity of the Chinese market, but no brand to win the national market success. This inevitably does not make people questioned the connotation of joining - in all the country above the county level gold shopping district, almost all can find some casual clothing brand stores. From the perspective of franchising, the market is very impressive. However, there is no new management idea and a progressive garment culture in the actual connotation, while others are disorderly competition and simple plagiarism without any difference. In the absence of real brand differences, market segmentation differences, culture and service differences, vicious competition is bound to occupy