随着互联网技术的发展,通过网络开展营销活动已成为现代企业的必然选择。网络营销为企业创造了更多销售机会,有利于降低企业销售成本、提高消费者满意度。企业应积极转变观念,建设或选择网络营销平台和网络营销手段,整合产品、价格、渠道、促销策略等营销因素,加强与消费者沟通、品牌宣传和售后服务,形成体现自身特点的营销模式,提高产品市场占有率。 With the development of Internet technology, marketing activities through the Internet have become the inevitable choice of modern enterprises. Internet marketing for the business to create more sales opportunities, help reduce business sales costs, improve customer satisfaction. Enterprises should actively change their concepts, build or choose online marketing platform and network marketing tools, integrate marketing factors such as product, price, channel and promotion strategy, strengthen communication with consumers, brand promotion and after-sales service, form a marketing model that reflects their own characteristics, Improve product market share.