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在电视商业广告的发展现状中,为了适应时代的不断进步和数字技术的迅速发展,使数字艺术迅速而广泛的应用于电视商业广告中。本文一方面对数字艺术在电视商业广告中特点进行深入的分析,以期为电视商业广告制作找到更好的途径,对电视商业广告的制作起到促进的作用。另一方面进一步探究数字艺术的优势,从而促进电视商业广告和数字艺术的更好结合,并为拓展电视商业广告设计的数字化制作及其研究提供有益借鉴。
In the status quo of the development of television commercials, in order to adapt to the continuous improvement of the times and the rapid development of digital technologies, digital art is rapidly and widely used in commercial television commercials. On the one hand, this article conducts an in-depth analysis of the characteristics of digital art in television commercials, with a view to finding a better way for making commercial television commercials and promoting the production of television commercials. On the other hand, we should further explore the advantages of digital art so as to promote a better combination of commercial television commercials and digital art, and provide useful reference for expanding digital commercialization of television commercials and their researches.