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读者细分化即指期刊的定位瞄准一部分特定信息需求者。这是期刊市场发展到一定阶段必然会出现的趋势。细分化有利突出期刊的优势。在报刊大战中,细分化明显的期刊相对容易打开局面。细分化已赢得越来越多同道的认同,并做出成功的尝试。实施卫生科普期刊细分化,须从实际出发,避免盲目性;须办出特色,适应并创造需求;须强化目标读者意识,增进编读互动;成功的期刊细分化意味着精品化。
Readers’ segmentation refers to the positioning of a journal aimed at a portion of a particular information consumer. This is the journal market development to a certain stage of the inevitable trend. Segmentation is advantageous to highlight the advantages of journals. In newspapers and periodicals, the breakdown of the obvious periodicals is relatively easy to open the situation. Segmentation has won more and more like-minded identity, and make successful attempts. The implementation of the popularization of popular science periodicals must proceed from reality and avoid blindness. It is necessary to set special features to adapt to and create demand. It is necessary to strengthen the awareness of target readers and promote compilation of reading comprehension. Successful subdivision of periodicals means fineness.