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多年来,中央电视台作为第一媒体一直带领着太子奶领跑乳酸菌奶行业。2002年、2003年,乳酸菌行业都是以8％的速度增长。这个行业今后发展的潜力非常大,我们太子奶集团在今年的销售额也达到16个亿。太子奶刚刚创品牌时就投放中央台。1998年在央视黄金时段的投放量尤其大,当年开始在全国发展起来。在98年之后,我们除了在央视做零星的投放之外,由于高层思路的调整,转入渠道的建设,所以基本上在央视的广告投放比较低,这样有利也有弊,有利是有利于渠道的发展,有弊是发展缓慢。 2003年,我们通过跟央视的接触,建
Over the years, CCTV, as the No. 1 media, has led the Prince milk leader lactic acid bacteria milk industry. In 2002 and 2003, the lactic acid bacteria industry grew by 8%. The potential for future development of this industry is very large, our Prince Milk Group’s sales in this year also reached 16 billion. Prince Edward has just hit a brand launch CCTV. In 1998, CCTV prime time was particularly large, when the country began to develop. After 98 years, apart from doing sporadic deployment in CCTV, due to the adjustment of high-level ideas and the construction of channels, advertising in CCTV is basically cheaper. This is good and bad. It is good for channels. Development, there are disadvantages is the slow development. In 2003, we established contact with CCTV