企业借助VI设计,把经营理念、企业所要塑造的形象等凝聚到商品的VI设计上以视觉传递给消费者,引起消费者购买欲望,最终实现经济效益。因此,VI设计在企业经济中具有找准市场定位、塑造企业文化、树立忠诚度、增强员工凝聚力的作用。 VI companies with business design, the business philosophy, the image of the enterprise to be condensed into the design of the product VI visual delivery to consumers, causing consumers to buy desire, and ultimately economic benefits. Therefore, VI design in the enterprise economy with market positioning, shape corporate culture, establish loyalty and enhance staff cohesion role.