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进入新媒体时代,传统纸媒式微,文化副刊的生存空间随之遭受挤压。想要突出重围,重新赢得互联网受众的青睐,报纸的文化副刊必须求新求变,全面改变采编和传播思路。本文以《中国青年报》文化副刊的融媒体转型实践为例,阐述当前文化副刊的转型、创新策略。
Into the new media era, the traditional paper media micro, cultural supplement living space squeezed. Want to highlight the siege and re-win the favor of the Internet audience, the newspaper’s cultural supplement must seek new changes, a comprehensive change in editing and dissemination of ideas. In this paper, take “Melody Media” of “China Youth Daily” as an example to illustrate the transformation and innovation strategy of current cultural supplement.