一、大型体育赛事的文化展示与传播功能大型体育赛事是指对举办城市和地区产生巨大影响,能够引起众多媒体和群众的关注,并产生较好的经济效益的赛事。包括有巨大影响力的世界单项赛事,如世界杯足球赛,还有一些知名的洲际性、地区性或全国性赛事,如亚运会、全运会等。现代大型体育赛事本身具有独特的文化内涵,其所承载的文化意义已经远远超出赛场及比赛胜负的意义。大型体育赛事也是一个民族与地区文化集中展示的舞台和 First, the large-scale sporting events cultural display and communication function Large-scale sporting events is to host cities and regions have a huge impact, can cause a lot of media and the people’s attention, and generate better economic benefits of the event. Including the tremendous influence of the world individual events, such as the World Cup, there are some well-known continental, regional or national events, such as the Asian Games, National Games and so on. Modern large-scale sports events have their own unique cultural connotations, and the cultural significance they carry has far exceeded the significance of competitions and matches. Large-scale sports events are also the stage where a culture of nationalities and regions is concentrated