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党报在增强权威性的同时,应进一步增强亲和力,由此增强竞争力。亲和力是党报与生俱来的品质。无产阶级政党的党报从它诞生的那一天起,就在与广大读者保持息息相关的血肉联系方面,显示了一种特有的亲和力。现在一些报纸缺乏亲和力,根本的原因是作风的不扎实,是理念的偏离。着力塑造党报亲和力品质,应从以下几个方面入手:①真实地反映生活;②真正地深入生活;③真诚地参与生活;④真心地服务生活。增强亲和力应力避的误区是:过求“精细”,忽视大局;由“平民化”而导致“庸俗化”;追求“时新”,忽视传统。
While strengthening the authority, the party newspaper should further enhance its affinity and thus enhance its competitiveness. Affinity is the innate quality of the party newspaper. The party newspaper of the proletarian party has shown its unique affinity with the flesh-and-blood relationship that has been closely linked with the readers since its birth. Now lack of affinity for some newspapers, the fundamental reason is the style is not solid, is the concept of deviation. Focus on shaping the quality of party newspaper affinity, should start from the following aspects: ① a true reflection of life; ② truly in-depth life; ③ sincerely involved in life; ④ sincere service life. Misunderstandings to increase the level of affinity and stress avoidance are: seeking “fineness” and neglecting the overall situation; resulting in “vulgarization” by “civilians”; pursuing “new times” and ignoring traditions.