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我国啤酒业经过20世纪90年代以来的快速成长,目前正进入行业整合时期。在这一时期,中国啤酒企业必然要进行一次行业内的重新洗牌和定位,并重新分割市场资源,从而为新一轮的成长扩张积聚新的能量。正因如此,自1999年以来,中国啤酒市场上的“并购风暴”一浪高过一浪,各路诸侯为占领资源而在资本和市场两条战线上厮杀。谁能最终赢得这场战争,取决于各自的产业、市场、资本诸方面的整合能力。啤酒作为一种饮料性消费品,随
The rapid growth of the beer industry in China since the 1990s is currently entering the period of industrial integration. In this period, Chinese beer companies must inevitably conduct an industry reshuffling and positioning, and re-segment market resources, so as to build up new energy for a new round of growth and expansion. Because of this, since 1999, the “M&A storm” in the Chinese beer market has been higher than a wave, and the various princes have been stifling capital and markets in order to occupy resources. Who can ultimately win this war depends on their respective industry, market, and capital integration capabilities. As a beverage consumer product, beer