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当浏览各种不同类型的网站的时候,大多数情况下可以一眼看出某个网站属于什么类型:娱乐、商务、门户、网络社区、工具类、搜索……正如可以分辨出上海石库门和北京四合院一样,不同类型的网站具有一些不同的特征,足以令人分辨。论文中所要讨论的就是其中暗含的形状文法对网站设计的影响。形状文法的运用以网站目标和品牌为基础和前提,延伸出一系列的规则帮助网站设计的拓展,丰富视觉设计的同时,也给用户带来了良好延续性的统一体验。
When browsing a variety of different types of websites, in most cases you can see at a glance which type a website belongs to: entertainment, commerce, portals, online community, tools, search ... Just as you can tell the difference between Shanghai Shikumen and Like the Beijing Siheyuan, different types of websites have some different characteristics, enough to make people distinguish. The thesis is to discuss the impact of the shape grammar implied in the design of the website. The use of shape grammar is based on the website target and brand, and extends a series of rules to help the website design to expand, enrich the visual design, but also give the user a good continuity of the unified experience.