福建金得利集团的“金得利”牌商标是1999年被国家工商局评为“中国驰名商标”的。谈起如何维护品牌形象,董事长林永霖说:请关注我们每个员工的形象。确实,一流的人才能生产出一流的产品,进而创造出一流的品牌。所以,树立、维护品牌形象,金得利从每位员工的一举一动,一言一行抓起。很多企业都称员工为“打工仔, Fujian Jindeli Group's “gold profit” brand trademark in 1999 by the State Administration for Industry and Commerce as “China Famous Brand.” Talking about how to maintain the brand image, chairman Lin Yonglin said: Please pay attention to the image of each of our employees. Indeed, first-class people can produce first-class products, and then create a first-class brand. Therefore, establish and maintain the brand image, Gold benefit from every move of every employee, every word and action. Many companies call their employees "wage earners,