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在这个信息全球化的数字时代,各行各业的竞争日益激烈,一个省的形象作为该区域文化软实力的重要组成部分,其竞争价值日益显现。区域形象的定位以及文化的有效传播更是该区域突出竞争重围、彰显自身魅力的关键因素。新媒体的出现,为区域形象的传播提供了多种传播平台的选择,新媒体在受众对于区域形象的认知方面、理解方面、感知方面亦起到了关键性的推动作用。因此,利用新媒体塑造和传播区域形象,提高知名度、美誉度和影响力,成为各省市的不二之选。
In this era of digital globalization of information, competition in all walks of life is becoming increasingly fierce. The image of a province, as an important part of the cultural soft power in the region, has become increasingly competitive. The positioning of the regional image and the effective dissemination of culture are also the key factors in highlighting the competitiveness of the region and highlighting its own charm. The emergence of new media has provided a variety of communication platforms for the dissemination of regional images. New media has also played a key role in promoting the perception, understanding and perception of regional audiences. Therefore, the use of new media to shape and disseminate the regional image, enhance visibility, reputation and influence, become the best choice for all provinces and cities.