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体验式营销是2013年重庆电视台营销推广的新亮点和关键词。作为其中重要组成部分的校园营销和公益营销,以其品牌信息的高效到达、终端销售的有效促进以及品牌形象的有效提升等特点而深受市场青睐。围绕此概念,重庆电视台在营销模式、推广领域以及活动载体等诸多方面进行了大胆的创新和尝试。依托央视举办的全国电视公益广告大赛,在切入点和落脚点上进行了巧妙选择,借势推出了重庆电视公益广告创意大赛。
Experiential marketing is a new highlight and key word for marketing and promotion of Chongqing Television Station in 2013. As one of the important components of campus marketing and public service marketing, with its highly efficient arrival of brand information, the effective promotion of terminal sales and effective promotion of brand image and so on are deeply favored by the market. Around this concept, Chongqing Television made bold innovations and attempts in many aspects such as marketing mode, promotion field and activity carrier. Rely on CCTV organized by the National TV public service ads contest, at the starting point and the finale on the clever choice, the occasion introduced the Chongqing TV public service advertising creative contest.