广告的夸张功能是最突显的,几乎每一则广告都需要这个手段来表现一个产品的信息,给消费受众以深刻的影响。随着这种广告的长期与大面积投放,广告就成了一个时代的记忆符号,同时它所传递的产品也成为某种时尚生活的代名词,已深深的融入到百姓与新鲜人类的生活当中去了。这些作品成为开创一个产品新时代的代表,同时也是广告视觉文化中的新样式。 The exaggerated feature of advertising is the most prominent, and almost every ad needs this means to represent the information of a product, the consumer audience to have a profound impact. With the long-term and large-scale placement of such advertisements, advertising has become an era’s memory symbol, and the products it delivers have also become synonymous with a fashionable lifestyle and have been deeply integrated into the lives of people and fresh people went. These works become a new era in creating a product representative, but also the advertising visual culture in the new style.