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两位联合创始人在论坛中谈及最受关注和挑衅的问题,包含创新,广告业状态和预测。第一次登上戛纳国际创意节的舞台,Jeff Goodby和Rich Silverstein一起回顾了他们长达33年的合作历程中的跌宕起伏。“被炒鱿鱼简直是再正常不过的事了,我们就像其他人一样,在被解雇之前其实都做了不少贡献,”Silverstein如是说。“但你也知道的,一个新的首席营销官来了,无论你一直以来干得有多好,你还是会沦落为案板上的鱼肉。”但同样的,有时你需要主动请辞才有机会出人头地。“经常代理
The two co-founders talked about the most watched and provocative issues in the forum, including innovation, the state of the advertising industry, and forecasts. For the first time at Cannes International Creative Festival, Jeff Goodby and Rich Silverstein reviewed the ups and downs of their 33-year partnership. ”Being fired is simply normal, and we’re just like everyone else who did a lot of things before they were fired,“ Silverstein said. ”But you know, a new CMO is coming, no matter how well you’ve been doing, you’re still going to be the fish on the board. “ But again, sometimes you have to take the initiative to resign Have a chance to succeed. ”Often agents