金融危机是世界性的经济危机,并且金融危机对各国的实体经济造成了巨大的损失。相比于美国欧洲等西方的发达国家,我国受到金融危机的影响较小,但是金融危机造成的损害并不是瞬间的,其是具有阶段性与长期性的。因此,随着我国正在逐步进入后金融危机时期,我国的消费者的消费观念逐步发生了转变,更加趋于理性化与法制化,因此有必要对目前我国的消费观念转变问题进行研究。 The financial crisis is a worldwide economic crisis, and the financial crisis has caused huge losses to the real economy of all countries. Compared with the developed countries in western countries such as the United States and Europe, China is less affected by the financial crisis. However, the damage caused by the financial crisis is not instantaneous. It is of a periodical and long-term nature. Therefore, with the gradual entry of China into the post-financial crisis period, the consumer attitudes in our country have undergone a gradual change and become more rational and legalized. Therefore, it is necessary to study the current changes in consumer attitudes in our country.