市场经济下的营销手段可以说是千奇百怪,而两个字“感性”似乎重新让人们认识到营销原来也是美妙的。什么叫感性营销?这是一个新鲜的概念。而在本书中将对这个感性的营销做出相应的解释和延伸。星巴克提出这样的概念与它自身所属的行业有很大的属性,试想在一间屋子里面喝咖啡怎样把喝的过程变成一种艺术就很有考究了。星巴克自从1999年在韩国开张第一 Marketing under the market economy can be described as strange, and the word “emotional” seems to re-enable people to recognize the original marketing is also wonderful. What is emotional marketing? This is a fresh concept. In this book will be the emotional marketing to make the corresponding explanation and extension. Starbucks has come up with such a concept of great attributes in the industry to which it belongs, and it is elegant to think of drinking coffee in a room as an art. Starbucks opened in Korea in 1999 first