论文部分内容阅读
在我国林产品生产经营中实施品牌战略具有重要的现实意义。文章从发展林产品的资源禀赋、产业化发展和固有品牌整合及市场需求等方面,探讨了当前林产品品牌战略实施的必要性和塑造林产品品牌的可行性,并提出塑造林产品品牌的策略建议。
It is of great practical significance to implement brand strategy in forest products production and management in our country. This article discusses the necessity of implementing the current forest product brand strategy and the feasibility of shaping the forest product brand from the aspects of developing the resource endowment, industrialization development, inherent brand integration and market demand of forest products, and puts forward the strategy of shaping the forest product brand Suggest.