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在技术上实现互动并不是太难,也不是决定性的因素,实现传播目的的重要前提,是让受众在快乐的情绪中产生互动的欲望。触动传媒的出租车内互动荧屏,拥有独特的受众群体,他们大多数是高收入,高教育水平的城市富裕阶层。在平均20-25分钟的出租车车程中,这些乘客在出租车一对一的封闭环境内,有更多时间持续接受信息。这样的媒介,可以使品牌产生高曝光率和高知名度。同时,乘客会与屏幕上的互动按钮进行额外的60-120秒钟的互动,这也会显著提高受众对品牌的回忆度。
It is neither too hard nor too decisive to realize the interaction in technology. The important premise of realizing the purpose of communication is to make the audience have the desire to interact in the happy emotion. Engage the media with in-taxi interactive screens that have unique audiences, most of whom are affluent urbanites with high income and education levels. During an average taxi ride of 20-25 minutes, these passengers have more time to continue receiving information within the one-to-one enclosed environment of taxis. Such media can make the brand a high exposure and high visibility. At the same time, passengers will interact with the interactive buttons on the screen for an additional 60-120 seconds of interaction, which will also significantly increase the audience’s recall of the brand.