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Seaside tourism has become one of the popular tourism destinations to the tourists.It is necessary for manager to study the strategy marketing of seaside tourism destination to promote the seaside tourism.This paper examines the characteristics of seaside tourism and uses the SWOT to analyze the strengths,weakness,opportunities and treats of seaside tourism.Then,the challenges of seaside tourism destination are introduced and should be noticed by the marketing managers.
Seaside tourism has become one of the popular tourism destinations to the tourists.It is necessary for manager to study the strategy marketing of seaside tourism destination to promote the seaside tourism.This paper examines the characteristics of seaside tourism and uses the SWOT to analyze the strengths , weakness, opportunities and treats of seaside tourism. Chen, the challenges of seaside tourism destination are introduced and should be noticed by the marketing managers.