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商业模式创新是一个企业得以生存并持续发展的重要途径。美国Spirit航空公司正是明确市场定位的前提下,借鉴美西南的低成本商业模式,并在此基础上进行创新,绕开了激烈的竞争,坐收渔翁之利。
Business model innovation is an important way for a company to survive and develop. Under the premise of a clear market orientation, Spirit Airlines of the United States draws on the low-cost business model in the southwest of the United States and makes innovations on this basis, bypassing fierce competition and benefiting fishermen.