“劲酒虽好,可不要贪杯哟!”这句朗朗上口而又透着温馨的广告语是如何产生的呢?劲牌公司又是如何在倡导健康饮酒理念的漫漫征途中一路前行的呢?追溯源头,得从劲牌公司的第一个电视广告说起。1987年,劲牌公司的销售额才几百万。尽管当时电视普及率不高,但公司的高管们却认为,企业的产品要想脱颖而出,必须做品牌,而做品牌最有效、最直接的方式,就是投放广告。于是,吴厂长带着产品,亲自到中央电视台去洽谈广告投放事宜,并由央视广告部拍摄了公司的第一条广告片。当时,广告片里几乎囊括了劲牌公司的全部产品,也没 “Jin wine is good, can not be greedy yo!” The phrase catchy and reveals a warm slogan is how to produce it? Jin brand is how to advocate the concept of healthy drinking long journey all the way What’s going on? Tracing back to the source, it’s time to start with the first TV commercial of GeForce. In 1987, the company’s sales of only a few million Jin. Although television penetration was not high at the time, executives felt the company wanted to stand out from the crowd and had to be a brand, and advertising was the most effective and direct way to make a brand. As a result, Wu director with a product, in person to the CCTV to discuss advertising issues, and the CCTV Advertising Department filmed the company’s first commercial. At that time, the commercials included almost all the products of the brand name companies, nor