旅游业的迅猛发展对于中等职业学校培养旅游应用型人才提出了更高要求,而旅游营销能力也将成为学生在旅游行业中发展的重要能力之一。本文笔者通过对旅游市场营销课程的亲身讲授,以培养旅游专业学生营销能力作为出发点,总结了在实践教学中对该课程的教学方法以及对课程教学现状引发的一些思考。 The rapid development of tourism poses higher requirements for secondary vocational schools to cultivate tourism-oriented talents, and tourism marketing ability will also become one of the important capabilities for students to develop in the tourism industry. In this paper, the author through personal teaching of tourism marketing courses to cultivate the marketing ability of tourism majors as a starting point, summarizes the practice teaching of the course teaching methods and the status quo of the curriculum triggered some thinking.