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随O2O模式更加被理性地对待,梦芭莎从B2C网购平台往O2O发展中更重线上布局;因此基于现有的IT技术,优化实体店服务提时尚顾问模式。作为服装电商品牌梦芭莎在O2O上提出回归本质抓住客户需求;此举能否摆脱同行O2O竞争,具有一定研究意义。
As the O2O model is treated more rationally, Dream Bazaar is laying a heavier online presence in O2O development from the B2C online shopping platform; therefore, optimizing physical store service based on existing IT technologies offers fashion advisor mode. As a clothing e-commerce brand Dream Bazaar O2O put forward to return to the essence of customer needs; the move can get out of peer O2O competition, with some research significance.