产品质量有两方面的内涵:一种是产品的客观质量,它是由产品的物理的、化学的性能所决定,可以用各种理化指标加以衡量;另一种是产品的主观质量,它是由产品的文化性能所决定,可以用风格、样式、心理感受、情感体验等加以描述。过去,我国在企业管理中强调产品的客观质量,而忽视产品的主观质量,以至于许多产品的风格、样式几十年一贯制,在视觉上完全没有创新,尽管其客观质量不错,但是,由于主观质量上不去,导致产品的市场寿命周期缩短,成为衰退产品。从科学技术发展的角度来看,在两次科技革命之间,科技发展呈现相对停滞的局面。在这种条件下,产品客观质量的提高会出现一个极限。如果我们一味追加投入,改进产品的客观质量,就会受到收益递减规律的惩罚,造成企业经济效益下降。因此,在提高产品的客观质量受到阻碍时,必须走 Product quality has two aspects: one is the objective quality of the product, which is determined by the physical and chemical properties of the product. It can be measured by various physical and chemical indicators; the other is the subjective quality of the product. Determined by the cultural properties of the product, it can be described in terms of style, style, psychological experience, emotional experience, and the like. In the past, our country emphasized the objective quality of products in business management, ignoring the subjective quality of the products, so that the style and style of many products were consistently implemented for several decades, and there was no visual innovation at all, although its objective quality was good, but Subjective quality does not go up, leading to shortened product life cycle and become a decline product. From the perspective of the development of science and technology, between the two scientific and technological revolutions, the development of science and technology presents a relatively stagnant situation. Under such conditions, there will be a limit to the improvement of the objective quality of the product. If we blindly increase input and improve the objective quality of products, we will be punished by the law of diminishing returns, resulting in a decline in the economic efficiency of enterprises. Therefore, when improving the objective quality of products is hindered, we must go