广告是一种商业现象,更是一种文化。虽然,文化观与广告的制约关系,在广告著作中体现不多,但作为一种文化现象,广告日益显示出了其强大生命力和勃勃生机,许多精彩广告,所以能被受众所接受,过目难忘并引起共鸣,除了广告创意新颖、色彩精美之外,与广告中的文化底蕴、文化氛围能引起受众心理的趋同、折服是密切相关的。 Advertising is a business phenomenon, but also a culture. Although the restrictive relationship between culture view and advertisement does not show much in the works of advertisements, as a cultural phenomenon, advertisements have increasingly shown their strong vitality and vitality, many excellent advertisements, so they can be accepted by the audience and will be unforgettable. And resonate, in addition to innovative advertising, beautiful colors, with the ad culture, cultural atmosphere can cause convergence of the audience psychology, impressed is closely related.