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随着旅游产业的发展和文化事业的发展,旅游与文化相结合,成为旅游业的重要发展趋势。国学文化具有较高的文化价值,将国学文化应用于旅游开发能够有效促进旅游业的发展,因此,旅游业加强重视国学文化在旅游开发中的重要性,并在旅游开发中积极运用国学文化。本文从国学文化应用于旅游开发的必要性入手,着重分析了国学文化在旅游开发应用中存在的问题,并积极探索了国学文化在旅游开发中的应用策略,以完善国学文化在旅游开发中的应用。
With the development of tourism industry and the development of cultural undertakings, the combination of tourism and culture has become an important trend of tourism development. Guoxue culture has a high cultural value. Applying Guoxue culture to tourism development can effectively promote the development of tourism. Therefore, tourism emphasizes the importance of Guoxue culture in tourism development and actively uses Sinology culture in tourism development. This article starts from the necessity of applying Guoxue Culture to tourism development, emphasizes the existing problems of Guoxue Culture in tourism development and application, and actively explores the application strategies of Guoxue Culture in tourism development in order to improve the development of Guoxue Culture in tourism development application.