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绵竹年画是我国四大年画之一,与川戏、川菜一并入选四川文化三绝。作为中国首批非物质文化遗产,绵竹年画在发展中也遇到了比较多的问题。比如:年画产品单一,市场竞争力不强;2008年5月12日的汶川大地震,又给本来就在发展中不断摸索的绵竹年画以致命一击;年画产业缺乏与绵竹旅游市场的无缝对接。那么如何在震后抓住经济和基础设施建设的契机发展绵竹年画,并进入市场参与市场经济活动将是一个新的课题。
Mianzhu New Year paintings is one of the four New Year paintings in China, and Sichuan opera, Sichuan culture selected three must. As China’s first batch of intangible cultural heritage, Mianzhu New Year’s paintings also encountered more problems in its development. For example: New Year pictures of a single product, the market competitiveness is not strong; May 12, 2008 Wenchuan earthquake, but also to keep exploring in the development of Mianzhu New Year paintings a fatal blow to the New Year’s lack of Mianzhu tourism market and seamless Docking. So how to seize the opportunity of economic and infrastructure construction after the earthquake to develop Mianzhu New Year pictures and enter the market to participate in market economy activities will be a new topic.