说2002年是中国的“手机年”一点都不夸张。因为数据表明,中国手机用户已达到2亿,同时,中国已成为全球最大的手机生产国。宏观经济学家分析,电子信息业今年对中国GDP8%的增长幅度的贡献达到1.5%左右,而电子信息业的增长主力正是手机制造业。手机行业的火爆不仅仅增强了各种手机品牌间的竞争,更为电信行业的繁荣发展起到了关键的作用。在2002年有越来越多的手机制造大厂在中国大陆分设产能庞大的生产基地,因为中国已经是公认的全球手机制造工厂,年产量超过了1亿部。而诺基亚、摩托罗拉、三星、松下这些引领着手机研发和设计潮流的著名品牌,也不断增加在华手机研发中心的数量,扩大其规模,因为他们认识到,不从中国开始研发,丢失的不仅仅是市场份额,还可能是走向前列的机会。手机行业的大蛋糕绝对是诱人的,于是也引来了越来越多的“国产”品牌参与到这场“痛并快乐着的”争食运动中来。但是,企业自身研发力量投入不足、关键部件研发和生产受制于国外,这成为国产手机的致命“软肋”。2003年虽然刚刚开始,但手机行业竞争中蕴含的火药味已经能够隐约闻到。2003年的中国手机业,必将是竞争十分激烈的一年。但与DVD和彩电不同的是,“价格战”的利剑难以再次奏效,因为手机行业有自己的生产和销售特点,只有那些能够深刻认识这些特点,并采取有效措施,在产品开发、渠道建设、广告形象以及和运营商的关系这一复杂的棋局中面面俱到的棋手,才能笑到最后。而作为移动运营商的2003年而言,势必又将是一个高速发展的“赢利”年…… It is no exaggeration to say that 2002 is China’s “Mobile Year.” Because data show that China has reached 200 million mobile phone users at the same time, China has become the world’s largest mobile phone producer. According to macroeconomic analysts, the contribution made by the electronic information industry to the growth rate of China’s GDP by 8% this year has reached about 1.5%. The main growth of the electronic information industry is the mobile phone manufacturing industry. The popularity of the mobile phone industry has not only enhanced the competition among various mobile phone brands, but also played a key role in the prosperity and development of the telecommunications industry. In 2002, more and more handset manufacturers set up huge production bases in mainland China because China is already a recognized global handset manufacturing plant with an annual output of over 100 million. Nokia, Motorola, Samsung and Panasonic are leading brands that lead the trend in R & D and design of mobile phones. They have also increased the number of mobile R & D centers in China and expanded their scale because they realize that not only do they not start R & D in China, but also lose more than just Is the market share, but also may be the opportunity to the forefront. The big cake in the mobile phone industry is absolutely enticing, and it has also led to more and more “homemade” brands participating in this “painful and happy” fight campaign. However, due to insufficient investment in R & D, the R & D and production of key components are subject to foreign restrictions, which has become the fatal “weakness” of domestic mobile phones. Although 2003 has just begun, but the smell of gunpowder contained in the competition in the mobile phone industry has been able to vaguely smell. China’s mobile phone industry in 2003 will surely be a very competitive year. However, unlike DVD and TV, the “price war” sword is hard to work again because the mobile phone industry has its own characteristics of production and sales. Only those who can deeply understand these characteristics and take effective measures in product development, channel construction , The image of the ad, and the chess player in the complex game of relationship with the operator, to the last laugh. As a mobile operator in 2003, it is bound to be a fast-growing “profit” year ......